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For eBusiness & Channel Strategy Professionals

Make It Clear Why Prospects Should Bank With You

Digital Feature Fix: Give Prospects A Compelling Reason To Choose Your Bank

August 17, 2018


Why Read This Brief

Our reviews for our Forrester Industry Wave™ reports often reveal that some bank, credit union, and credit card websites and mobile apps are missing important content, features, or functions that help customers complete their goals. A common pitfall is failing to differentiate and show prospects why they should choose your bank over the competition. To help, this brief explains why differentiation is important, illustrates some good practices from leading firms, and helps digital teams understand how to display their value proposition to prospects effectively.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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