Trends Report

Make It Clear Why Prospects Should Bank With You

Digital Feature Fix: Give Prospects A Compelling Reason To Choose Your Bank

August 17th, 2018
Alyson Clarke, Principal Analyst
Alyson Clarke Principal Analyst
August du Pont, null
August du Pont
With contributors:
Benjamin Ensor , Arnav Gupta , Piers Conway , Sam Bartlett

Summary

Our reviews for our Forrester Industry Wave™ reports often reveal that some bank, credit union, and credit card websites and mobile apps are missing important content, features, or functions that help customers complete their goals. A common pitfall is failing to differentiate and show prospects why they should choose your bank over the competition. To help, this brief explains why differentiation is important, illustrates some good practices from leading firms, and helps digital teams understand how to display their value proposition to prospects effectively.

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