Report

Make Social Media Bigger Than Marketing

Executive Overview: The Social Marketing Playbook
November 25th, 2020
With Contributors:
Chahiti Asarpota
and Christine Turley

Summary

B2C marketers know that social marketing works but can't articulate how. That's because too many of them launched social programs without a clear strategy. Mastering social media requires more than a brand presence on social networks. This playbook will s

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