Trends Report

Making The Most Of Customer Data Onboarding

If You Only Use Onboarding For Ad Targeting, You're Doing It Wrong

July 12th, 2017
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
With contributors:
Mary Pilecki , Susan Bidel , Richard Joyce , Arleen Chien , Christine Turley

Summary

Customer data onboarding is a well-accepted marketing practice, and commercially available onboarding solutions have been available for several years. But as digital marketing becomes more complex, dynamic B2C marketers need to understand how to maximize the impact of their onboarding investments.

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