Market Overview: Full-Service eCommerce Solutions

March 10th, 2015

Lily Varon Principal Analyst

Peter Sheldon

With contributors:

Zia Daniell Wigder , Rebecca Katz , Diana Gold

Summary

Running an eCommerce operation in today's fast-paced, highly competitive marketplace is hard, and it just keeps getting harder. eBusinesses must execute many functional areas well — from demand generation and running the website through fulfillment and customer care — in order to drive profitable sales and offer great customer service. Fail in any of these capacities and eBusinesses risk damaging the brand and stifling business growth. eBusiness leaders with limited resources, competencies, and capabilities in-house to deliver on these complex commerce initiatives are seeking partners to manage all or parts of the eCommerce operations for them. This report will help eBusiness professionals understand the landscape of vendors available to manage and streamline any or all aspects of the complex eCommerce processes.

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