Market Overview: Mobile Commerce Solutions For Retail

August 4th, 2011

Peter Sheldon

With contributors:

Mike Gualtieri , Lily Varon , Brian Walker , Zia Daniell Wigder

Summary

In just two years, mobile commerce has matured from a nascent channel adopted by a few progressive companies to a critical commerce touchpoint. Today, mobile offerings must be both fully transactional and support the customer's end-to-end experience with a retailer. eBusiness leaders are on the hook to deliver and must have a solid mCommerce road map in place along with a tested execution plan. They need trusted solutions and technology upon which to grow a scaling and increasingly complex mobile channel. The search for the right vendor is daunting: The range of solution types, pricing models, and capabilities vary widely. To support our eBusiness clients in finding mobile commerce solutions best suited to their needs, Forrester undertook a detailed analysis of the capabilities of 14 mobile solution providers specializing in serving online retailers.

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