Report

Marketers: Get Ready For Augmented Reality

Why Augmented Reality Will Eclipse Virtual Reality In The Near Term And What To Do About It
November 13th, 2017
With
Laura Naparstek
Samantha Merlivat
Miriam Oesterreich
and Christine Turley

Summary

After a brief infatuation with augmented reality (AR) following the Pokémon GO craze, B2C marketers have all but abandoned the technology. Expect that to change as market leader Apple infuses its devices and its developer kits with built-in AR potential.

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