Trends Report

Marketing To The Government As Banker

The Federal Reserve's Big Bailout Needs Technology

November 13th, 2008
Ellen Carney, Principal Analyst
Ellen Carney Principal Analyst
With contributors:
Alan Webber , Eric Brown , Christina Lee

Summary

With the US government taking a huge stake in the business of financial markets, what are the implications for technology marketers? This report looks at how the US Treasury Department will address the orderly disposal of distressed mortgage assets, including securities and whole mortgages, and what these contracts will encompass for technology and services. Forrester expects that technology vendors will be pitching a familiar portfolio of finance-related offerings to both the government and the agents named to clear out the distressed goods.

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