Best Practice Report

Prioritize Innovation To Differentiate Your Brand Experience

Mindset, Process, Talent, And Insights Spur Innovative Approaches

July 30th, 2019
With contributors:


Marketing is in an innovation rut. Despite a plethora of emerging media and tech at marketers’ fingertips, plus an ever-growing array of partners and capabilities, customer experience (CX) isn’t improving, and most brand experiences are impossible to distinguish from those of their competitors. This report helps B2C marketing executives frame their mindset to the process, talent, and insights needed to innovate their go-to-market approaches.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.