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For CIOs

Master Design Thinking To Accelerate Your Tech Strategy

Design Thinking Provides A Common Framework For Action And Innovation

April 18, 2016


Why Read This Report

Teams across your business are likely using customer-focused methods to help pursue the technology strategy and create digital experiences. Unfortunately, different teams use different methods to achieve domain-specific goals, which confuse collaboration and hamper speed and innovation. Customer-obsessed firms are weaving these methods into a common framework. This report shows how design thinking brings these disciplines together and will become the foundational process for executing on CIOs' technology strategy.

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Table of Contents

  • Your Technology Agenda Requires Comprehensive Customer Obsession
  • Embrace Design Thinking As A Common Framework
  • Recommendations

  • Design Thinking Is The Way, But You Must Prepare The Path
  • Supplemental Material
  • Related Research Documents

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