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For Analyst Relations Professionals

Maximize Business And Career Value From Industry Analyst Relations

Executive Overview: The Industry Analyst Relations Playbook

March 20, 2019

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This is the Executive Overview in The Industry Analyst Relations Playbook For 2019.

Why Read This Playbook

Industry analyst relations (AR) is a profession. It offers high business value, but vendors grasp its value poorly and resource it likewise. Forrester's AR playbook shows AR professionals how to design and execute AR programs with business value baked in, balancing constraints to build business cases for more investment in pursuit of more value. Vendors gain maximal support for the business by getting insight from analysts and research or influencing analysts who influence vendors' commercial fortunes. AR professionals gain a professional excellence road map. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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