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For Analyst Relations Professionals

Maximize Business And Career Value From Industry Analyst Relations

Executive Overview: The Industry Analyst Relations Playbook

December 18, 2020

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This is the Executive Overview in The Industry Analyst Relations Playbook For 2021.

Why Read This Playbook

Industry analyst relations (AR) is a profession. It offers high business value, but vendors grasp its value poorly and resource it likewise. Forrester's AR playbook shows AR professionals how to design and execute AR programs with business value baked in, balancing constraints to build business cases for more investment in pursuit of more value. Vendors gain maximal support for the business by getting insight from analysts and research or influencing analysts who influence vendors' commercial fortunes. AR professionals gain a professional excellence roadmap. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Why Analyst Relations Matters
  • Vendors Misunderstand And Miss Out On AR Value
  • How This Playbook Helps You Become A First-Class AR Professional
  • Recommendations

  • Navigate The Playbook According To Your Current Needs
  • Related Research Documents

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