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For B2C Marketing Professionals

Measurement Powers Content Marketing Success

April 4, 2016

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This is the Performance Management report in The Content Marketing Playbook For 2016.

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Why Read This Report

How is content influencing audiences? Is your brand forging the basis of better long-term and more efficient relationships with existing and future customers? And how is all of this activity contributing to the business' success? These hard questions demand both analytical acumen and sound strategic judgment from marketers. Read this report to determine the value of your content, including how to measure if it changes customers' attitudes toward your brand and ultimately drives positive business outcomes. This is an update of a previously published report "Measure Content Marketing For Success." Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new strategies, examples, and data.

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Table of Contents

  • Measurement Is At The Core Of Successful Content Marketing
  • Master The Link Between Content And Marketing Goals
  • Performance Metrics Shed Light On Content's Contribution
  • Combine Art And Science To Automate Content Optimization
  • Recommendations

  • Elevate Your Organizational And Attribution Philosophies
  • Supplemental Material
  • Related Research Documents

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