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For Enterprise Architecture Professionals

Measure What Matters: Rethink Success Metrics When Adopting Modern Content Platforms

Performance Management: The Enterprise Content Management Playbook

October 6, 2020

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This is the Performance Management report in The Enterprise Content Management Playbook For 2021.

Why Read This Report

Technology leaders can fall into the trap of measuring the performance of an enterprise content management (ECM) initiative by merely counting user- or system-generated activities. Enterprise architecture (EA) professionals must rethink success metrics and tie performance measurements to the organization's core business mission. This report outlines an approach to set stronger success metrics for an ECM initiative and helps EA pros envision and achieve successful outcomes for a content management program. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. This update includes our most recent research on ECM solutions.

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Table of Contents

  • Paint A Picture Of Success When Setting An ECM Strategy
  • Make Metrics Meaningful With Analytics
  • Recommendations

  • Tie Performance Measurements To Business Outcomes
  • Related Research Documents

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