Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Microsoft's Shrinking Window For Tablets

Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

November 29, 2011


  • By J. P. Gownder,
  • Sarah Rotman Epps
  • with Sander Rose,
  • Amelia Martland

Why Read This Report

Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though Microsoft's OEM partners are embracing the platform, consumer interest has plummeted during the past nine months. Windows product strategists will have to overcome several disadvantages associated with being a fifth mover in the tablet market. Product strategists in any industry have to evaluate their potential to be "fast followers": Waiting too long to follow raises the bar your product must meet to compete.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Windows 8, Though A Promising Product, Looks Increasingly Late To The Game
  • Microsoft's Product Strategy Must Compensate For A Two-Year Product Gap

  • "Fast Following" Requires Amping Up The Experience, Not Just The Features
  • Supplemental Material
  • Related Research Documents

Recommended Research