Best Practice Report

Mobile Application Development Is The Bridge To The World's Largest Mobile Market

The Mobile IDEA Cycle Is The Key To Improving Chinese Customer Engagement

June 25th, 2015
Charlie Dai, VP, Principal Analyst
Charlie Dai VP, Principal Analyst
With contributors:
Alex Cullen , Michael Barnes , Tim Sheedy , Alice Ma , Bill Nagel

Summary

Consumers and businesses around the globe have entered the mobile era, and technology management leaders are shifting their organizations' business applications toward mobile. In order to make this shift effective, mobile teams must change their practices to simultaneously improve agility and ensure a good customer experience (CX). This is even more critical in China — a market with completely different business scenarios, technology landscapes, and competitive environments than elsewhere. This report assesses the current situation of mobile application development planning in China and highlights four key areas that enterprise architecture (EA) professionals should focus on to enable the success of the mobile IDEA cycle, including global and local trends in mobile business initiatives and the current landscape of mobile development infrastructure solution providers.

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