Mobile Commerce Forecast: 2011 To 2016
June 17, 2011
Why Read This Report
Mobile commerce is expected to reach $31 billion by 2016. While this represents a compounded annual growth rate of 39% from 2011 to 2016, mobile commerce is only expected to be 7% of overall eCommerce sales by 2016. While more consumers will purchase more products and categories on their mobile devices over time, retailer investment in the mobile channel continues to remain modest as companies struggle to value the ROI around mobile investments and they cautiously navigate many difficult questions such as how many devices to bet on, whether to partner with third parties, whether to develop an app, how to integrate mobile into store operations, and how to value the impact of mobile on overall sales.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- mCommerce Grows Rapidly But Remains Small
- Play It Cautiously (But Definitely Play) With Respect To Mobile Optimization
- Supplemental Material
- Related Research Documents
Must-Have eCommerce Features
March 10, 2016 | Sucharita Mulpuru
Forrester’s Global Business Technographics Telecommunications And Mobility Workforce Survey, 2016: Overview
August 18, 2016 | Tyler McDaniel
The Path To Mobile Marketing Mastery
March 23, 2016 | Jennifer Wise