Trends Report

Mobile Habits Of The Retail Shopper In China

How Mobile Influences Sales In The World's Largest Mobile Phone Market

March 12th, 2013
Kelland Willis, null
Kelland Willis
With contributors:
Lily Varon , Julie Ask , Zia Daniell Wigder

Summary

China, the world's largest mobile phone market, boasts more subscribers than the US by a wide margin, with more than 1 billion mobile subscribers, 202 million of which are 3G subscribers. eBusiness professionals in China are noting that mobile is a staple in day-to-day activities. For businesses, high mobile usage translates into an opportunity to use mobile to influence multichannel shopping. This report looks at the immense opportunities mobile services offer businesses with eCommerce functionalities in China, and it outlines the specific mobile habits exhibited by Chinese mobile phone owners. It also analyzes successful mobile offerings from both Chinese and international brands.

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