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For B2C Marketing Professionals

Mobile In Japan: What Marketers Need To Know

May 20, 2014

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Why Read This Report

While Japan is a mobile-centric society, smartphone adoption has lagged behind other major markets. Many international brands launched their first mCommerce initiatives in Japan several years ago, but the market subsequently disappeared from the innovation radar due to the US-centric smartphone app ecosystem. But this is changing. This report will take another look at Japan to uncover how the nation is combining innovation and scale as its market embraces smartphone apps.

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Table of Contents

  • Japan Is A Unique And Mature Mobile Ecosystem
  • Japanese Brands Embrace Mobile Loyalty And Social Programs

  • Learn From The Japanese Mobile-Centric Market
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