Decision Tool

Mobile Marketing — A Forrester Compilation

March 28th, 2012
Melissa Parrish, null
Melissa Parrish
With contributor:
Jennifer Wise

Summary

More people own smartphones than ever before and they’re using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This compilation of five reports will help guide you through the intricacies of mobile marketing by giving a high-level overview of the topic and how to create a strategy, and then will show specific examples of how your company can excel in this exciting new frontier of marketing — including mobile search marketing, 2D bar codes, and mobile display ads.

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This report is available for individual purchase ($2395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.