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For B2C Marketing Professionals

Mobile Marketing — A Forrester Compilation

March 28, 2012

Why Read This Report

More people own smartphones than ever before and they’re using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This compilation of five reports will help guide you through the intricacies of mobile marketing by giving a high-level overview of the topic and how to create a strategy, and then will show specific examples of how your company can excel in this exciting new frontier of marketing — including mobile search marketing, 2D bar codes, and mobile display ads.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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