Mobile Technographics® In Europe

November 5th, 2009

Thomas Husson Vice President, Principal Analyst

With contributors:

Julie Ask , Corina Matiesanu , Erik Hood , Mark Mulligan

Summary

The mobile revolution is only just getting started. Consumers will continue to shift their attitudes toward mobile phones — perceiving them not only as communication tools but also increasingly as entertaining and productive devices that can help them in their daily lives. More than 40% of European consumers are beginning to demonstrate sophisticated usage of mobile services. Do you know the mobile profile of your own customers and target audiences? If not, you should — as this is the first step in developing your mobile strategy.

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