Moment-Of-Truth Best Practices In Retail And CPG

February 17th, 2015

George Lawrie Vice President, Principal Analyst

With contributors:

Holger Kisker, Ph.D. , Victoria Boutan

Summary

Application development and delivery (AD&D) professionals have heard how mobile moments transform customer experience and how micro moments — critical windows of opportunity — are the next frontier for mobile. They have learned about authentication and security and about organizing for mobile moments. This report tells AD&D professionals in major retailers or consumer packaged goods (CPG) brands how their peers feed mobile apps with data and insight from the enterprise application portfolio to deliver at the moment of truth, when a consumer decides which item of merchandise she will buy or how she will care for, apply, prepare, or otherwise enjoy her purchase.

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