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For Customer Insights Professionals

Monetize Data Strategically: Prioritize Data And Analytics Initiatives

Intermediate Level: Process Practices For Insights-Driven Businesses

December 2, 2019

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This report is part of "Act: Intermediate Level" in The Insights-Driven Business Playbook.

Why Read This Report

Everyone wants to monetize their data, but the growing stream of data and analytics requests is overwhelming insights teams. Not all are equal. In a recent Forrester inquiry, a client asked, "Is a dollar of cost savings the same as a dollar of revenue generated?" The answer is "It depends." The real question is "How do you prioritize?" Firms want to better leverage data and analytics in their decision making, yet insights teams have limited time and resources. This report helps insights leaders address that challenge and provides guidance for prioritizing data and analytics initiatives. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Insights Promise To Lead Us To New Heights
  • Prioritization Ensures The View Is Worth The Climb
  • Recommendations

  • Be Proactive About What You Do And Don't Do
  • Supplemental Material
  • Related Research Documents

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