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For Customer Insights Professionals

Monetize Data Strategically: Prioritize Data And Analytics Initiatives

Intermediate Level: Process Practices For Insights-Driven Businesses

December 23, 2020

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This report is part of "Act: Intermediate Level" in The Insights-Driven Business Playbook.

Why Read This Report

Everyone wants to monetize their data, but the growing stream of data and analytics requests overwhelms insights teams. In a recent Forrester inquiry, a client asked, "Is a dollar of cost savings the same as a dollar of revenue generated?" The answer is "It depends." The real question is "How do you prioritize?" Firms want to better leverage data and analytics in their decision-making, yet insights teams have limited time and resources. This report helps insights leaders address that challenge and provides guidance for prioritizing data and analytics initiatives. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in new ideas and data.

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Table of Contents

  • Insights Promise To Lead Us To New Heights
  • Prioritization Ensures The View Is Worth The Climb
  • Recommendations

  • Be Proactive About What You Do And Don't Do
  • Supplemental Material
  • Related Research Documents

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