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For B2C Marketing Professionals

Navigate The Complex Customer Loyalty Ecosystem

February 27, 2016

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This is the Tools And Technology report in The Customer Loyalty Playbook For 2017.

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Why Read This Report

Are you among the many business-to-consumer (B2C) marketers who are trying to boost customer loyalty but confused by the number of vendors offering loyalty solutions? The escalating importance of loyalty in the age of the customer inevitably leads to a proliferation of vendors that claim to offer solutions. It also amplifies the difficulty of identifying the solution, or combination of solutions, that best fits your requirements. This report helps B2C marketers make sense of the various types of technology and service partners that support customer loyalty initiatives. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Multiple Strategic Paths Lead To Customer Loyalty
  • Vendors Address Loyalty Capabilities With Technology And Services
  • Recommendations

  • Perform Due Diligence Prior To Putting Out Your Request For Proposal
  • Supplemental Material

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