Trends Report

North American Bank IT Spending In 2008

Tech Marketers Must Address Five Key Needs To Help Banks Get Back To Basics

September 17th, 2008
Ellen Carney, Principal Analyst
Ellen Carney Principal Analyst
With contributors:
Alan Webber , Christina Lee

Summary

The outlook for the North American banking industry is gloomy, requiring banks to be more judicious with their funds. Even in this morose environment, banks are planning on increasing their spending on IT. Why? Because banks are highly reliant on technology to get and keep clients, offer new products delivered in inventive ways, secure their business, and mitigate risk. Technology marketers wanting to win in this market will offer solutions that help banks better manage a variety of business risks, create closer bonds with customers, and expose business insights — all with guaranteed performance for a predictable cost.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.