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For B2C Marketing Professionals

Now Tech: Loyalty Marketing, Q4 2020

Tools And Technology: The Customer Loyalty Playbook

November 30, 2020


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This is the Tools And Technology report in The Customer Loyalty Playbook For 2021.

Why Read This Report

You can use loyalty marketing to develop loyalty strategies, design and manage loyalty programs, and measure your loyalty marketing efforts. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from a loyalty marketing provider and to select one based on size and functionality.

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Table of Contents

  • Improve Customer Relationships With Loyalty Marketing
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Look Past Program Management With Loyalty Vendors
  • Supplemental Material
  • Related Research Documents

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