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For B2B Marketing Professionals

Now Tech: B2B Marketing Data Providers, Q1 2021

Forrester's Overview Of 36 B2B Marketing Data Providers

January 11, 2021

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Why Read This Report

You can use B2B marketing data providers to create personalized and timely account-centric engagement, improve customer marketing, and achieve true customer obsession. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2B marketing professionals should use this report to understand the value they can expect from a B2B marketing data provider and to select one based on size and functionality.

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Table of Contents

  • Improve Marketing And Sales Performance With Data Providers
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Take Stock, Then Focus On Behavioral Data And Data Management
  • Supplemental Material
  • Related Research Documents

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