Landscape Report

Now Tech: B2B Pricing, Q3 2020

Forrester's Overview Of 16 B2B Pricing Providers

August 31st, 2020
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Pascal Matzke , Anna Vyshnevska

Summary

Companies rely on B2B pricing solutions to manage complex pricing tasks. Decision makers must consider corporate and channel agreements, manage price concession appeals, and manage technical selling with complex configuration and quote-to-order processes. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. CIOs should use this report to understand the value they can expect from a B2B pricing provider and to select one based on size and functionality.

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