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For B2C Marketing Professionals

Now Tech: Real-Time Interaction Management, Q1 2019

Forrester's Overview Of 42 RTIM Providers

January 11, 2019

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Why Read This Report

B2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with their brand, and align marketing with all of their firms' customer-facing functions. But to access these benefits, you'll first have to select from a diverse set of vendors that vary widely. Use Forrester's Now Tech report to understand the value you can expect from a RTIM provider and select vendors based on size and functionality.

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Table of Contents

  • Improve CX With RTIM
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Establish A Road Map For RTIM Investments
  • Supplemental Material
  • Related Research Documents

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