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For B2C Marketing Professionals

Now Tech: Social Listening Platforms, Q2 2018

Forrester's Overview Of 31 Social Listening Platform Providers

May 24, 2018

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Why Read This Report

You can use social listening platforms to accomplish messaging optimization, market research, and product innovation using social media data. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use Forrester's Now Tech report to understand the value they can expect from a social listening platform provider and select vendors based on size and functionality.

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Table of Contents

  • Improve Customer Insights With Social Listening Platforms
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organizational Needs
  • Recommendations

  • Use Social Listening Platforms To Inform The Entire Enterprise
  • Supplemental Material
  • Related Research Documents

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