Online Retailing In Australia 2011: Technology Investment

October 12th, 2011

Steven Noble

With contributors:

Lily Varon , Zia Daniell Wigder , Brian Walker , Peter Sheldon , Andrew Benson

Summary

Australia's online and multichannel retailers are increasing their investment in technology, with half of them either planning to replace their core eCommerce platforms in the next 24 months or doing so already. Other technology investment priorities include mobile commerce, back-office integration, and technology to support multichannel retail. To meet their technology needs, Australian online retailers are flocking to Magento while steering clear of SaaS and trying to manage as much of their software development and site administration as possible using in-house IT staff. However, they will have to continually rethink their current approaches in response to market and technical limits. As a result, the growing use of open source eCommerce platforms will plateau in Australia, product content management will become an important area of focus in its own right, and skills shortages will place pressure on current staffing models.

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