Trends Report

Online Retailing In Australia 2012: Mobile

For The First Time, Most Local Online Retailers Sell On Mobile

August 3rd, 2012
Steven Noble, null
Steven Noble
With contributors:
Lily Varon , Zia Daniell Wigder , Julie Ask

Summary

Australia knows that mobile's time has come, but the rate at which mobile has become a priority for local online retail professionals is staggering nonetheless. This report highlights the extent to which Australian online retail professionals are committed to mobile, including ongoing investments in mobile site and mobile app strategies. Australia's larger multichannel online retailers are leading the charge toward mobile commerce, despite the fact that this group once lagged smaller pure plays in many aspects of online retail in Australia.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.