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For B2C Marketing Professionals

Online Video Best Practice

Benchmarking Web Sites Using Forrester's Online Video Product Scorecard

August 5, 2010


Why Read This Report

Over the past year, our video strategy series has presented the business case goals and best practices for adding video to your Web site. In this report, we demonstrate how our online video product scorecard enables companies to benchmark their efforts, comparing their Web sites' use of video with competitors from the same vertical as well as with market leaders across all categories. Based on our study of more than 100 leading consumer Web sites, we can identify strengths and weaknesses for both individual sites and industry verticals; we also provide focused, actionable advice to ensure their sites best meet consumer needs.

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  • Scores Vary Significantly By Industry Vertical
  • Discovery Remains The Biggest Challenge For Online Video Providers

Table of Contents

  • Consumers Expect Video Content Online
  • Score And Benchmark Your Video Product To Satisfy Video Users
  • The Consumption Category Scores The Highest; Discovery The Lowest

  • Use Our New Methodology To Evaluate Your Video Product Strategy
  • Related Research Documents