Trends Report

Brief: Tap Your Consumers' Location For Mobile Marketing Success

Master Location-Based Marketing To Amplify Acquisition And Conversion

August 24th, 2016
Jennifer Wise, null
Jennifer Wise
With contributors:
Brigitte Majewski , Stephanie Liu , Collin Colburn

Summary

With the rise of the mobile mind shift, marketers and vendors alike are using the word "location" more frequently but indiscriminately. Location's application varies greatly, from local listings to audience segmentation. Marketers' haphazard understanding of this complex opportunity has hindered their ability to act on location. This report is a primer for B2C marketers seeking to enhance their strategy with location (hint: customers expect that marketers do so).

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.