Trends Report

Orchestrating An Enterprise Tablet Strategy That Drives Business Value

In A Fragmenting Device Market, I&O Professionals Must Guide The Tablet Journey

July 1st, 2013
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
With contributors:
David Brodeur-Johnson , Christopher Voce , Thayer Frechette

Summary

Accustomed to a world where they controlled technology options, infrastructure and operations (I&O) leaders now face a dizzying array of tablets and related devices making their way into the enterprise. While in 2010 only three categories of touchscreen devices were commonly available, today 10 categories are for sale. I&O pros must balance business needs, IT budgets, and worker preferences as they determine which tablets, hybrids, or convertibles the company should provide to its employees. At the same time, they must navigate a greater diversity of platforms and form factors that workers are bringing to work themselves via bring-your-own-device (BYOD). This report will help I&O pros with how to connect on a deeper level with business leaders and workers to succeed at managing the tablet wave.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.