Vision Report

Organizational Intangibles Will Make Or Break Your Data And Analytics Practice

February 28th, 2020
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
Srividya Sridharan, VP, Group Director
Srividya Sridharan VP, Group Director
Gene Leganza, null
Gene Leganza
With contributors:
Aldila Yunus , Melissa Parrish , Emily Miller

Summary

Wondering why your insights-driven transformation is not taking off despite the right investments in technology? You’re not focusing enough on the intangibles that drive this transformation forward: leadership, people, culture, and process. These intangibles will make or break how well your data strategy and analytics efforts succeed. This report for senior data and analytics leaders explores five principles to boost the intangibles that hold you back and highlights how establishing and maintaining trust with your business stakeholders will drive the outcomes that matter to them.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.