Design A Social Intelligence Function
March 9, 2016
Why Read This Report
Finding and acting on insights gleaned from online and social discussions requires the right combination of a clear objective, business planning, technology, and most importantly, people to do the work. This report describes several options for B2C marketing professionals designing a social intelligence function, including models for internal and outsourced resources. This is an update of a previously published report; Forrester reviews and updates its reports periodically for continued relevance and accuracy. We revised this edition to factor in new ideas and tools.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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