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For Analyst Relations Professionals

Organize And Educate AR's Spokespeople

February 1, 2018

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Why Read This Report

Analyst relations (AR) influence programs rely on a double act between the AR professionals and the spokespeople who front a variety of engagements with the analysts. This report lists the skills and knowledge that AR managers must roll out to ensure that their spokespeople know three key things: 1) the requisite AR basics; 2) how to go beyond these to achieve deep influence; and 3) how the two roles complement each other when preparing for and undertaking analyst engagements. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Untrained Spokespeople Influence Poorly
  • Twelve AR-Specific Topics That Spokespeople Must Understand
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