Trends Report

Organize To Support Integrated Messaging

How To Build A Customer-Obsessed Email Team

May 15th, 2014
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Collin Colburn , Elizabeth Komar

Summary

The future of email is integration with other marketing channels. But most email organizations today are too small and too operationally focused to be prepared for customer-focused integrated messaging (CFIM). This report provides guidelines and examples to follow as you evolve your email organization into one that can support messaging strategies that are more customer-obsessed.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.