Trends Report

Out Of The Shadows: How Marketplaces Will Disrupt Tech Buying

Marketplaces Are Already Revolutionizing The Long Tail Of Enterprises’ Small Purchases; They’ll Make Inroads Into Larger Purchases, Too

November 12th, 2019
With contributors:
Stephen Powers , Allen Bonde , Andrew Bartels , Duncan Jones , Charlie Ruhl , Peter Harrison


Tech marketplaces — such as those emerging in software as a service and cloud — promise to transform tech buying with better speed and agility along with lower cost and risk. Marketplaces are still emerging and don’t represent a large percentage of total enterprise tech transactions today, but that’s changing — especially for smaller purchases that represent the long tail of spend and shadow IT. This report discusses the shift ahead and what application development and delivery (AD&D) pros need to know about this key future element of tech buying.

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