Trends Report

Outlook For US Online Retail: Holiday 2007

Consumers Will Spend A Projected $33 Billion, Up 21% Over Last Year

October 12th, 2007
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst

Summary

Forrester anticipates that US consumers will spend $33 billion during the 2007 holiday season, the time period from Thanksgiving to Christmas. This represents a 21% lift from the comparable holiday season in 2006. Why the increase? Consumers report being more likely to spend online across a variety of product categories ranging from jewelry to apparel and accessories. The majority of consumers also expressed a continued interest in free shipping and a decreased willingness this year to pay for "frills" like gift wrap or overnight delivery.

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