Case Study

Patrón Extends Brand Value Through Innovation With Intelligent Agents

A Market Leader Agilely Adapts To Consumer Trends Using Amazon's Voice-Controlled Alexa

November 9th, 2016
Jennifer Wise, null
Jennifer Wise
With contributors:
Brigitte Majewski , Stephanie Liu , Laura Glazer

Summary

To maintain market leadership, consumer brand heavyweight Patrón is positioning innovation as a key brand tenet to keep pace with its hyper-connected consumers. Part of the strategy? An Amazon Alexa skill to reach consumers in even more category-relevant moments. This case study educates B2C marketers on how to approach intelligent agent (IA) solutions by sharing one category leader's experience with this emerging engagement channel.

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