Best Practice Report

Perk Up Your Loyalty Program

Continuous Improvement: The Customer Loyalty Playbook

June 4th, 2021
Mary Pilecki, VP, Principal Analyst
Mary Pilecki VP, Principal Analyst
With contributors:
Emily Collins , Chahiti Asarpota , Christine Turley

Summary

Loyalty programs are a ubiquitous and popular tactic for retaining customers and encouraging loyalty. B2C marketers looking to launch or relaunch programs need to orchestrate, package, and deliver a mix of benefits that will drive purchase behavior and deliver value to existing and empowered customers. This report dives deep into program building blocks and benefits to help you construct a program that retains customers and is one in which your customers want to participate.

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