Trends Report

Play The Long Game For CX Transformation

Lessons Learned From Speakers At Forrester's CX Europe 2016 Forum

January 23rd, 2017
Joana de Quintanilha, VP, Principal Analyst
Joana de Quintanilha VP, Principal Analyst
Alex Causey, null
Alex Causey
With contributors:
David Truog , Gabriella Zoia , Rachel Birrell

Summary

To win the long game of customer experience (CX) transformation, CX professionals must have a CEO mandate, an outside-in perspective, an innovation mindset, and disciplined execution. At Forrester's CX Europe 2016 Forum, speakers shared how they elevated the role of CX in their competitive strategies and committed to playing the long game. This report explores the secrets behind their success.

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