Predictions Report

Predictions 2009: Economic Trends Will Set The Tone For Technology Marketers

December 23rd, 2008
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
EM
Emily Van Metre
Jennifer Belissent, PhD, null
Jennifer Belissent, PhD
Frank Gillett, null
Frank Gillett
With contributors:
Michele Pelino , Eric G. Brown , G. Oliver Young , Christopher Mines , Christina Lee

Summary

2008 was an eventful year, marked by a recession, the collapse of major financial institutions, and record unemployment. Next year will bring many challenges for technology marketers as they work to do more with lower budgets, differentiate their product offerings, and reach out to new and promising market segments. Here are Forrester's predictions of what technology marketers will do in 2009.

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