Predictions Report

Predictions 2015: Brand Protection And Crisis Preparation Will Mitigate Social Risk

The Security And Risk Management Professional's Social "To-Do" List

November 12th, 2014
Nick Hayes, null
Nick Hayes
Nate Elliott, null
Nate Elliott
With contributors:
Shar VanBoskirk , Christopher McClean , Gina Fleming , Collin Colburn , Josh Blackborow

Summary

Social media will experience more evolution than revolution in 2015. Privacy issues will get people's attention but not scare anyone away from social sites. In fact, customers will grow more willing to interact with brands through social channels in 2015. But, although more corporations will adopt social media in the next 12 months, most will invest in the wrong social efforts. In this report, we predict how the social landscape will change in 2015 — and detail how these market trends will influence social risk management and compliance efforts driven by the business technology (BT) agenda in the coming year.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($795).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.