Save or Share this Report

For CIOs

Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific

November 11, 2014

Authors

Why Read This Report

CIOs must shift their focus to winning, serving, and retaining customers — so although technology leaders in Asia Pacific (AP) will be seeking a moment to catch their breath after a year already filled with change, they'll soon discover that they won't get one. The pace and depth of change that CIOs encountered in 2014 will only accelerate in 2015 as emboldened business leaders push harder to build digital businesses. The region's CIOs will need to sharpen their understanding of client journeys so that they can tailor their strategies to ensure that their increasingly mobile customers get superior experiences. This report draws upon the collective research of Forrester's team of AP analysts to present the region's top technology trends in 2015 and help AP CIOs position their companies for success.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Digital Transformation Will Drive Technology Spending Growth Of 4.9%
  • WHAT IT MEANS

  • Mobile-Powered CX Will Fuel Digital Transformation
  • Related Research Documents

Recommended Research