Predictions Report

Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific

November 11th, 2014
Dane Anderson, SVP, Intl Research & Product
Dane Anderson SVP, Intl Research & Product
Frederic Giron, VP, Senior Research Director
Frederic Giron VP, Senior Research Director
Charlie Dai, VP, Principal Analyst
Charlie Dai VP, Principal Analyst
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
Michael Barnes, null
Michael Barnes
Tim Sheedy, null
Tim Sheedy
Clement Teo, null
Clement Teo
Katyayan Gupta, null
Katyayan Gupta
Bryan Wang, null
Bryan Wang
Gene Cao, null
Gene Cao
With contributors:
Zhi-Ying Barry , Vanessa Zeng , Nupur Singh Andley

Summary

CIOs must shift their focus to winning, serving, and retaining customers — so although technology leaders in Asia Pacific (AP) will be seeking a moment to catch their breath after a year already filled with change, they'll soon discover that they won't get one. The pace and depth of change that CIOs encountered in 2014 will only accelerate in 2015 as emboldened business leaders push harder to build digital businesses. The region's CIOs will need to sharpen their understanding of client journeys so that they can tailor their strategies to ensure that their increasingly mobile customers get superior experiences. This report draws upon the collective research of Forrester's team of AP analysts to present the region's top technology trends in 2015 and help AP CIOs position their companies for success.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.