Predictions Report

Predictions 2015: Social Media Grows Up

A Stable Social Landscape Will Foster Marketing, Customer Insights, And Sales Success

November 10th, 2014
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Nate Elliott, null
Nate Elliott
Allison Smith, null
Allison Smith
Kim Celestre, null
Kim Celestre
Nick Hayes, null
Nick Hayes
Gina Fleming, null
Gina Fleming
With contributors:
Shar VanBoskirk , Kate Leggett , Carlton Doty , Collin Colburn

Summary

Social media will experience evolution rather than revolution in 2015. Privacy issues will get people's attention but won't scare anyone away from social sites. In fact, people will grow more willing to interact with brands through social channels in 2015. But while more marketing leaders than ever before will adopt social media in the next 12 months, most will invest in the wrong social efforts. In this report, we predict how the social landscape will change in 2015 — and detail how social-focused marketing leaders should partner with their peers on customer insights (CI) and eBusiness teams to deliver a few really important initiatives in the coming year.

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