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For CMO Professionals

Predictions 2016: The New Benchmark For Brand Management

How Smart CMOs Will Embrace The Rise Of Customer Experience

November 2, 2015


Why Read This Report

Few companies recognize that managing your brand is all about managing your customers' experiences, but in 2016, smart CMOs will change that — reshaping their teams, delivering connected brand experiences, and leading the race to true personalization. This brief explains how CMOs will do this — and why the best will then be tapped to become CEOs.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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