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For CMO Professionals

Predictions 2016: The New Benchmark For Brand Management

How Smart CMOs Will Embrace The Rise Of Customer Experience

November 2, 2015

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Why Read This Report

Few companies recognize that managing your brand is all about managing your customers' experiences, but in 2016, smart CMOs will change that — reshaping their teams, delivering connected brand experiences, and leading the race to true personalization. This brief explains how CMOs will do this — and why the best will then be tapped to become CEOs.

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