Predictions Report

Predictions 2016: The New Benchmark For Brand Management

How Smart CMOs Will Embrace The Rise Of Customer Experience

November 2nd, 2015
Sheryl Pattek, VP, Executive Partner
Sheryl Pattek VP, Executive Partner
James McQuivey, PhD, VP, Research Director
James McQuivey, PhD VP, Research Director
Sarah Sikowitz, null
Sarah Sikowitz
With contributors:
Michelle Moorehead , Ryan Trafton , Kara Hartig

Summary

Few companies recognize that managing your brand is all about managing your customers' experiences, but in 2016, smart CMOs will change that — reshaping their teams, delivering connected brand experiences, and leading the race to true personalization. This brief explains how CMOs will do this — and why the best will then be tapped to become CEOs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($795).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.