Predictions Report

Predictions 2016: eBiz Pros' Influence Rises

How eBusiness And Channel Strategy Professionals Will Act As Digital Change Agents

November 17th, 2015
Martin Gill, VP, Research Director
Martin Gill VP, Research Director
Patti Freeman Evans, null
Patti Freeman Evans
With contributors:
Sharyn Leaver , Benjamin Ensor , Julie Ask , Diana Gold

Summary

Digital transformation marches on — faster in some companies than in others. But everywhere, eBusiness professionals are at the center of that transformation and are digital leaders in their organizations. We give our take on the initiatives these professionals will lead in 2016 in separate eBusiness and channel strategy predictions briefs for financial services, retail, the mobile mind shift, digital business transformation, B2B eCommerce, and the digital store. This brief highlights the six key changes coming to the digital business professional's role in 2016.

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