Predictions 2017: Customer-Obsessed Enterprises Launch Cloud's Second Decade

Ten Key Developments In Cloud Computing Shape The Industry In 2017

November 2nd, 2016
With contributors:
Glenn O'Donnell, John Kindervag, Milan Hanson, Michael Caputo, Diane Lynch


Cloud computing has been one of the most exciting and disruptive forces in the tech market in the past decade. The cloud market will accelerate faster in 2017 as enterprises around the world look to cloud to power their core business systems in addition to their customer-facing applications. This brief outlines the 10 key factors that will shape the cloud computing landscape in 2017 and advises infrastructure and operations (I&O) leaders how to respond.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.

John Kindervag
Milan Hanson
Michael Caputo
and Diane Lynch