Predictions Report

Predictions 2020: Media

Streaming Wars, Podcasts, And Further Fragmentation Will Dominate The Media Industry In 2020

October 29th, 2019
JO
Joanna O'Connell
JN
Jim Nail
DN
David Novitzky
With contributors:
Mary Pilecki , Chahiti Asarpota , Christine Turley

Summary

2020 will kick off a new decade for the media industry, with continued change and evolution. Consolidation, streaming wars, new ad formats, and a revitalization of local news will result in a group of frustrated consumers and new entrants to the media industry. This report lays out Forrester's five major predictions for the media industry in 2020, giving B2C marketers time to prepare.

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